A fifteen year old operation whose website did not carry the same weight
The client
Hajj People is a pilgrimage logistics and education group headquartered in Makkah. They have been running for more than fifteen years and serve pilgrims from the United Kingdom, Nigeria, Pakistan, Saudi Arabia and elsewhere. We took over managing the site in 2025.
The brief
A serious operation in front of an audience spread across countries and languages, all of whom have to trust it before committing money and several weeks of their lives to it. The website did not carry that weight.
There was also a more immediate problem. Their email kept going down. Not because the setup was wrong, but because renewals and invoices were slipping through the gaps while everybody was busy running the actual business. For a logistics operation, mail that stops arriving is not an inconvenience, it is pilgrims not hearing back.
What we did
- A site built around trust and clarity. Credentials, process and answers to what a pilgrim actually needs to know, structured for an audience that is not all reading in the same language or from the same country.
- Took the email off their plate. The mail is now part of what we manage, which means renewals do not lapse because nobody remembered them during a busy season.
- Search work so the organisation is found by name and by the services it runs.
- Ongoing management. The site, the email and the search stay current without anybody inside the organisation having to own it.
The result
They are on a monthly management retainer, with the site, the email and the search handled as a service. The email problem has not recurred, because the thing that caused it is now somebody’s job rather than nobody’s.
Why a seasonal business needs it managed
A pilgrimage operation is not busy evenly. There are months where nothing much happens and weeks where everything does, and the weeks where everything happens are exactly the weeks nobody has time to notice that a renewal notice went to an address they stopped checking.
That is the honest case for a management retainer, and it is not a technical one. The work itself is not difficult. The value is that it is somebody’s job on a Tuesday in the quiet season, rather than an emergency in the middle of the busy one.
Services used
Website design and build · SEO and search visibility · Digital marketing and strategy
